Profession Description:
Copywriters create content that attracts attention, promotes brands, and sells products. This is a key role in digital marketing.
Course Program:
Copywriting Basics: the structure of a selling text.
Creating content for social networks, blogs, and landing pages.
Working with SEO: writing texts optimized for search queries.
Using tools: Google Analytics, Semrush.
Practical work: writing campaigns for social networks.